Creating web and digital magic
The enterprise level creative formula
When I joined Workday I built and lead our digital web and design team to provide a self-service approach for our creative services group. With hundreds of customers across multiple verticals touching our website everyday—ensuring a cohesive and strategic interaction was key to positive user experience. I acted as creative lead for all digital experiences including the corporate .com website, corporate blog, event marketing micro-sites and supportive demand generation programs. During my tenure, I lead Workday’s website redesign that included a re-branding effort and integrating contemporary UX paradigms. I regularly worked with our executive leadership team and other marketing leaders to continue strategic messaging and brand-awareness.
Building a design system to scale
With enterprise level services and products comes enterprise level content. Facilitating the creation, curation and targeted reach of this content requires a systematic approach to user experience. I lead our team in creating a scalable design system that is applied across multiple mediums—focused in web, also including video and print. We constituted brand truths that would be carried throughout all of the creative applications. We used cloud based tools and workflow efficiency along with quick adaptability during our iterative design sprints. A modular component system was implemented within the CMS that allows for the content to flow in a clean and consumable layout while adhering to design principles that were set forth.
Going beyond .com
Aside from the focus and maintenance on .com, my team also designed and managed our multiple microsites that included the corporate blog, event marketing web experiences and thousands of demand generation marketing campaigns. My love for the craft of design allows me to be hands-on with the initial processes of discovering what the creative solution can be. Working then with my team of talented art directors, illustrators and designers—we’d set out to put these stories in motion—no idea was not worth considering.